A guide to the year
The jewelry industry’s calendar, in one place.
A handful of trade shows shape the year for fine jewelry. Designers preview new collections at Couture each May. Retail buyers fill their fall books at JCK. Italian goldsmiths show at Vicenzaoro in January and September. Two Hong Kong fairs bookend the spring and autumn buying seasons.
The dates in the calendar above are live. The notes below cover what each event is, who attends, and why the date matters for store owners, designers, and customers buying their next piece.
The Venetian Expo, Las Vegas · Late May, four days
JCK Las Vegas
JCK is the largest jewelry trade show in North America. The floor at The Venetian Expo holds more than 25,000 retailers, designers, manufacturers, gem dealers, and equipment suppliers across pavilions sorted by category and price point. Buyers from independent stores, regional chains, and the major nationals all walk it.
For a retailer planning a fall and holiday assortment, JCK sets the tone for the year. New designer brands launch here, established houses preview their collections, and pricing trends for diamonds, colored stones, and gold get set on the floor. Diamra exhibits at stand 50123 in the Bronze Pavilion, showing the platform we built for independent jewelers.
Wynn Las Vegas · The week before JCK
Couture Las Vegas
Couture is the designer-led counterpart to JCK. The show is invitation-only and runs at the Wynn the week before the main JCK floor opens. Exhibitors are a small group of independent designers, fine jewelry houses, and a few luxury watchmakers. The pace is slower, the rooms are quieter, and buyers can spend real time with each maker.
The Couture Design Awards are presented during the week, with categories from bridal to colored stones to haute couture. For boutique buyers, Couture is where you find the names not yet stocked by the major retailers, and where the ateliers showing here often shape what the rest of the industry will copy by the next show season.
Fiera di Vicenza, Italy · January and September
Vicenzaoro
Vicenza has been a goldsmithing center for more than a thousand years, and the city still produces a meaningful share of the gold jewelry sold in Europe and the Americas. Vicenzaoro, the city's twice-yearly trade fair, draws Italian, Turkish, and Indian manufacturers along with European retailers and a growing roster of US buyers.
The January edition focuses on the year ahead and is the right place to see new collections before they ship. The September edition closes deals for the holiday season. The fairgrounds sit a short train ride from Venice and Milan, which makes the trip easy to combine with workshop visits to the smaller Italian ateliers.
AsiaWorld-Expo and HKCEC · March (HKTDC) and September (Informa)
Hong Kong Jewellery and Gem Fairs
Two fairs anchor the Asian calendar. The HKTDC fair in early March focuses on finished jewelry and brings buyers from across the Pacific Rim into the Hong Kong Convention Centre. The September fair, run by Informa Markets across both AsiaWorld-Expo and the HKCEC, is the largest fine jewelry marketplace by exhibitor count.
Loose stones trade at scale at both shows. If you source colored gemstones, sapphires, rubies, or jade, Hong Kong September is the date that matters most for inventory and pricing. For finished goods buyers servicing US and European retail, the March edition is usually enough.
How to plan the year
A practical rhythm for an independent retailer.
Vicenzaoro in January to set the year’s direction. Couture and JCK in May to fill the fall book. Hong Kong in September for holiday inventory and to source loose colored stones at scale. That cadence covers most of what an independent jewelry store needs to see in person, with the rest filled in by sales reps and showroom visits between shows.
Subscribe to this calendar in Google or Apple Calendar to keep the dates on hand. The heatmap above shows you when the next busy stretch arrives, which makes it easier to plan travel, staffing, and store events around the industry’s rhythm.
If you would like the wider market on a daily cadence between shows, The Daily Setting is our five-minute morning brief.
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